I have a website, Web Pickups, where I post the contents of interesting emails from my email network. I recently added a WordPress blog to the site where I have posted the most recent additions. I do not post anything that I consider to be X rated as that would be against the TOS of my hosting account, but some of the things that come in via email may be considered in poor taste at best.
On the 26th of May I posted and email titled ‘Black Woman with With One White Boob and One Black Boob‘. (The title links to the post, if you are interested.) I had been amazed by the search traffic that this post has been generating. Yesterday was no exception. Today, not so much.
I went to my server last evening to check some the traffic log for another site and while I was there I peeked at the stats for Web Pickups. There were several searches for the page listed in the referrers line of the log. I usually look at these searches to see where I am actually coming up on the results pages. When I looked at the results pages I did not see the listing on the first page.
There are many searches for email titles of these emails that go viral and the results page usually shows my site in the top three results. Since the redesign of the search results page several options that used to appear right below the search box now appear at the bottom of the page. One of those options is to change to 100 results per page rather than the default 10 results per page. I clicked on the switch and checked the first 100 results. People seldom get past the first 10 unless they are very interested in a subject, even more rarely past the first 10 pages of search results. The page did not show up within the first 100 results. I did not check further, but it appears that the listing has been pulled or at least sent to the dungeon located many stair steps below the basement of the search results.
As somewhat of a confirmation of the slap, when I checked the page to get the link URL I noticed that of the three ad units and the text link unit at the bottom of the page only one unit on that page was showing a Google Public Service add. The space for the other two ad units and the text link unit are blank on that page. The good news is that ad units are showing normally on the other pages that I checked. I will be watching the traffic over the next few days to be sure that Google is still sending traffic to other pages.
This post displays some political humor. All of the characters in the image are fully clothed. There are many other search results that are returned that include the same search terms, and in this case, the slang usage does not even convey sexual innuendo with relation to the image, although without the image for reference many people would have the wrong mental image. This makes me wonder if Google made this decision or if it was done at the request of some higher power?? I take the fact that whatever slap there is has only affected the one page as an indicator that there may be some outside force in action (can you say censorship??). I suspect that if Google made the call that the effect might be more pervasive.
This particular site is more for fun than for profit. If there were huge traffic to the site it might pay its rent, but the people that visit the site are not in a shopping mindset. There is an occasional click when an ad catches somebody’s eye, but the site is an end point rather than a starting point in a buying process. If the site, as a whole, were slapped by Google I would just convert the space devoted to ads to one of the many other options available, though gaining traffic without the Google organic traffic would not be easy, and considering that this is not targeted shopping traffic, would not be of much value.
Do you have an opinion about this situation? Do you have any experience with a Google Slap, or know of a good slap story? If so please leave a comment!